A night at Rose.Rabbit.Lie. is an experience that is never the same twice.

A club that vaults guests from 1920 to 2029, by blending the classic past with the not-yet-here future. Anchored around the concept of “A Grand Social Experiment," the imagination and social participation of every guest is an integral part of the experience. The narrative for the club vaults guests from 1920 to 2019, by blending the classic past with the not-yet-here future. The Cosmopolitan led the charge with help from myself and the team at Digital Kitchen to nurture this unique sensibility from concept to completion of the club. W created a name, identity, and marketing campaign geared toward each customer’s unique experience and imagination.

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Client: Cosmopolitan of Las Vegas
Executive Creative Director: Anthony Vitagliano
Head of Creative: Mark Bashore
Architect: AVROKO
Head of Production: Colin Davis
Designers: Thomas Nicholas, Koji Minami
3D Design: Chad Ashley
Installations and Creative Technology: Ben Chakyin
Managing Director/Exec Producer:Jeff Brecker
Production: Colin Davis, Bhu Bains
Show Control: Smart Monkeys