Ideas that stand the test of time

TONOS is the creative home of Anthony Vitagliano, an experience designer and creative director who works with you to uncover your origin story—not just why your brand came to be, but why it deserves to be felt. We explore the edge of your narrative and build new experiences that resonate with people far into the future.

We use our deep creative expertise and genuine understanding of human emotion to create timeless experiences across any medium.

We value open-minded collaboration with clients whose measure of success equals ours – to create thoughtful and artful experiences that push audiences to understand your brand's true essence.


Creative Direction
Creative Strategy
Branding & Narrative Development
Emotional Storytelling
Experience Design
Motion, Animation and Live Action Direction
Physical & Digital Experiences
360 Campaign Concepts


Amazon Studios
Warner Bros.
Carnival Cruise Lines
The Cosmopolitan of Las Vegas
Los Angeles Airports
west elm


Cannes Lion Design Grand Prix
Communication Arts Annual
SEGD Global Design Award
One Show Design Gold Pencil
Emmy Nomination
Effie Gold


Founder / Creative Director

Anthony Vitagliano designs experiences for entertainment, hospitality, and public space that create a sense of belonging.

He works with brands to uncover their origin story—not just why a brand came to be, but why it deserves to be felt. He explores the edge of a narrative and builds new experiences that communities can belong to.

Anthony established his creative roots in emotional storytelling, filmmaking, animation, and digital design. His past roles include President and Chief Creative Officer of the award-winning creative experience company Digital Kitchen. After 17 years of leading creative teams at DK, he became the Vice President of Exhibitions for the Museum of Science and Industry in Chicago.

His work has earned numerous industry awards, an Emmy nomination, an Effie, and a Design Grand Prix at the Cannes International Creativity Festival.

He has led world-class projects for diverse clients such as Warner Brothers, HBO, Amazon Studios, Target, The Cosmopolitan of Las Vegas, West Elm, Showtime, Carnival Cruise Lines, and Mercedes Benz.

In 2021, after a one-year bout with cancer, Anthony launched TONOS, a creative experience studio focused on timeless, story-driven experiences for brands.

Using his deep creative expertise and genuine understanding of human emotion, Anthony creates experiences across any medium that build meaningful connections.

He values open-minded collaboration with people whose measure of success equals his – to create experiences that change the face of a company, brand, or industry at large.